The Woman Behind the Brand
Nani Shells is a true labor of love that was born in 2013 from the imaginative mind of Tash - a little mermaid who lives and breathes the ocean. As an avid beachcomber, surfer, and free-diver, her passion for the sea is reflected in every thoughtfully crafted piece of jewelry she creates. With each design, Tash's artistic talent and attention to detail transport you to a world of sun-kissed beaches and crystal-clear waters, evoking a sense of freedom and wonder that only the ocean can provide. By infusing her pieces with colorful shells and sea glass collected from her many adventures in paradise, along with lustrous pearls from French Polynesia, Nani Shells offers an unparalleled opportunity to experience the beauty and magic of the sea, wherever you may be.
The Vision
Tash’s vision is to offer jewelry for the perfect transition from a sun-drenched beach day to an elegant night out. Inspired by the natural beauty of the Hawaiian Islands, our unique designs are brought to life and then lovingly handcrafted to create one-of-a-kind pieces that are as beautiful as they are ethically made. Each jewelry piece is infused with the warmth and aloha of Hawaii, ensuring that your memories of paradise are forever etched in your heart. We take great pride in our slow-fashion approach, ensuring that every step of our production process is carefully considered to provide you with the very best quality jewelry. With Nani Shells, you can feel good knowing that every piece is created with the utmost care and attention to detail.
Our Way of Giving Back
Every purchase of our handmade jewelry is more than just a stylish addition to your collection. Our brand creator, Tash, is dedicated to making a positive impact on our oceans and beaches by cleaning up trash and debris while beach combing and free diving for treasures to incorporate into her designs. With every piece of jewelry you buy, you are also contributing to her efforts in protecting our oceans and reefs. Thank you for supporting our mission to create a cleaner kai (ocean) and a greener Earth.
To follow Tash’s journey and see her beach combing throughout the islands, follow her on Instagram at @NANISHELLSHAWAII.
Pono: Shipping The Right Way
At Nani Shells, we believe in taking care of our planet and oceans, and that's why we use 100% biodegradable and eco-friendly shipping materials. We are proud to use packing tape that is 100% home compostable, and our premium sandy white jewelry boxes and anti-tarnish tissue paper are made from 100% recycled paper without any plastic polymer fill. Tash has worked tirelessly to perfect each step of the production process, ensuring the least amount of plastic being used and that all harmful ingredients are eliminated from the jewelry making process. Tash even creates her own non-toxic jewelry burnishing cleaner used after pieces are soldered with fire. We are committed to doing our part in protecting the planet and oceans, and we are grateful to have you join us on this journey. Thank you for choosing our brand and supporting our commitment to a more eco-friendly future. “Just because you can’t do everything doesn’t mean you shouldn’t do something. It can be overwhelming when confronted with the enormity of fast-fashion. Remember: small acts, when multiplied by millions of people, can transform the world.”
"The pollution of the planet is only an outward reflection of an inner psychic pollution: millions of unconscious individuals not taking responsibility for their inner space."
—Eckhart Tolle
